Storytelling 4.0: New opportunities for purpose driven companies
When you start to deal with storytelling in an entrepreneurial context, you will quickly come across the following statement: “Stories are remembered up to 22 times more than facts alone” (1). Since pretty much every storytelling article starts with this statement from Stanford University, I didn’t want to break ranks and have done the same. So…, now that the first seemingly obligatory aspect for an article about storytelling has been […]